Case Study: Helping Delta Maids Enter a New Market and Achieve 100 Bookings

Client Overview:Delta Maids, a professional cleaning company, wanted to expand its services into a new market—Oxford, MS. While the company had a strong presence in other areas, Oxford was a fresh start for them, and they needed to build brand awareness and trust to generate bookings in the competitive market.

Challenges:

1. Breaking into a new market – Delta Maids had no previous presence in Oxford, and the market was already served by several established cleaning companies.
2. Low brand recognition – As a new business in town, potential customers were unaware of Delta Maids' services and quality.
3. Driving initial bookings – The primary goal was to get to 100 bookings quickly to create momentum and build a loyal customer base.

Our Approach

1. Localized Digital Advertising Campaigns

We designed targeted digital advertising campaigns to introduce Delta Maids to Oxford residents:

• Ran ads on Facebook and Instagram, targeting Oxford households with geo-targeted ads emphasizing the convenience and reliability of Delta Maids’ services.
• Used a special launch offer—discounted rates for first-time customers—to encourage immediate bookings.
• A/B tested different ad creatives and messaging to optimize engagement and conversions, ensuring we were addressing key pain points such as time savings and trust.

2. Search Engine Optimization (SEO) and Google Ads

We focused on ensuring Delta Maids appeared when Oxford residents searched for cleaning services:

• Optimized the company’s website for local search terms like “cleaning service Oxford MS” and “house cleaners near me,” ensuring high visibility on Google search results.
• Ran a Google Ads campaign with localized keywords to drive traffic from Oxford-based searches directly to the booking page, capturing high-intent customers.

3. Referral Program and Local Partnerships

To build local trust and generate word-of-mouth referrals:

• We implemented a referral program, offering existing customers discounts for referring new clients. This created a viral loop where satisfied customers brought in new business.
• Partnered with local Oxford businesses, such as property management companies, to promote Delta Maids’ services to residents and rental property owners.
• Developed flyers and brochures that were distributed to high-traffic areas like apartment complexes and grocery stores, increasing brand awareness within the community.

4. Email Marketing and Retargeting

To maintain momentum and encourage repeat bookings:

• Set up email marketing campaigns targeting leads and previous customers, offering reminders for recurring cleaning services and special promotions.
• Used retargeting ads on social media platforms to reach potential customers who visited the website but hadn’t booked yet, reminding them of the special offers and encouraging them to complete their booking.

Results

Within just a few months, our comprehensive marketing strategy helped Delta Maids successfully enter the Oxford market and achieve their goal of 100 bookings:

• 100 bookings were reached within the first three months, providing a solid foundation for continued growth in the market.
• Local brand recognition soared, with increased engagement from Oxford residents across social media and Google searches.
• The referral program proved highly effective, with 20% of new bookings coming through word-of-mouth recommendations.
• Website traffic from Oxford increased by 300%, thanks to the combined impact of SEO, Google Ads, and social media advertising.

Conclusion

Our tailored strategy helped Delta Maids enter the Oxford, MS market and secure their first 100 bookings. By focusing on a mix of localized digital advertising, SEO, referral programs, and partnerships, we established the brand as a trusted cleaning service provider in the community. This case study demonstrates the importance of a multi-channel approach when breaking into new markets, ensuring quick traction and long-term success.

‍