Case Study: Launching AMP Orthodontics and Driving 20–30 New Patients per Month

Client Overview

AMP Orthodontics is a modern dental and orthodontic practice based near Winston-Salem, NC. As a new clinic entering a competitive market, AMP needed help building awareness and filling their appointment calendar from day one. They turned to us to develop a digital launch strategy that would quickly establish their presence and generate consistent new patient flow.

Challenges

• New practice with no brand awareness in the area
• Empty appointment calendar during their first few months
• Needed both general dentistry and orthodontic patients to meet growth targets
• No established content strategy or social media advertising infrastructure

Our Approach

1. Curating UGC-Style Launch Videos

We worked with AMP to produce short, authentic video content designed to mimic user-generated content (UGC)—the kind of casual, relatable video that performs best on platforms like Facebook and Instagram.

• Highlighted the team, space, and services in a friendly, local tone
• Designed to feel organic and community-driven, not overly polished
• Boosted initial trust and made potential patients feel comfortable booking

2. Building a Multi-Ad Funnel with Direct Booking

We created a series of graphic and video ads tailored to different services (braces, Invisalign, cleanings, whitening) and different audience segments.

• Connected each ad to a direct booking system—minimizing friction from ad to appointment
• Geo-targeted users within a specific radius of the practice
• Used urgency (“Limited spots available”) and social proof to drive clicks

3. Ongoing Campaign Optimization

To keep results strong and cost-effective, we:

• Rotated fresh creative monthly (including new videos, testimonials, and seasonal offers)
• A/B tested ad formats, headlines, and CTAs
• Adjusted targeting as AMP’s calendar began to fill, focusing more on higher-margin services and longer-term patient value

Results

✅ 20–30 new patients per month on average
✅ Services booked range from general dentistry to full orthodontics
✅ AMP’s calendar is now booked out weeks in advance
✅ Built a scalable ad system that delivers consistent ROI
✅ Established AMP as a known, trusted brand in their local market in under 3 months

Conclusion

We helped AMP Orthodontics go from “brand new” to “booked out” with a launch strategy rooted in UGC-style content and smart Facebook/Instagram ad funnels. Their team now enjoys a steady stream of new patients, a recognizable local presence, and a digital system they can rely on for continued growth.

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