Case Study: Filling 50 New Storage Units in 60 Days for Croc Storage

Client Overview:
Croc Storage is a self-storage facility located in Union, Mississippi. After expanding with a new 50-unit building, the team needed help driving awareness and filling units fast. With minimal digital marketing efforts previously in place, they turned to us to develop a lead-generating ad strategy that could deliver real results quickly.

Challenge:
Croc Storage had just completed construction on a brand-new building, but awareness in the community hadn’t caught up to the increased capacity. They were facing:

• Low visibility online, especially on platforms like Facebook and Instagram
• No ad infrastructure, with no system in place to generate or track leads
• A tight timeline, with the goal of reaching full occupancy in just a few months

Our Approach:

1. Localized Facebook Ads Strategy
We built a hyper-targeted ad campaign on Meta (Facebook & Instagram) to reach people within 15–20 miles of Union, MS who were most likely to need storage—homeowners, college students, business owners, and people recently moving.

Our creative featured:

• Clean, trustworthy visuals of the new facility
• Clear messaging about availability, unit size options, and pricing
• Calls to action driving leads directly to a phone number or contact form

2. Lead Generation and Conversion Optimization
We structured the ads for lead capture:

• Click-to-call and click-to-message functionality for instant inquiries
• A/B testing different headlines and images to see what got the highest response
• Real-time performance tracking so we could double down on what worked

3. Scaling Ad Performance
As demand started growing, we scaled the budget and adjusted the targeting to include nearby towns and rural areas. The ad algorithm optimized itself quickly with conversion data, allowing us to keep cost-per-lead low while driving consistent inquiries.

Results:

• Croc Storage hit 100% occupancy in their new 50-unit building within 2 months
• Ads reached over 25,000 local users and drove hundreds of direct inquiries
• Cost-per-lead averaged under $5, making it one of the most efficient marketing efforts they’ve ever run
• Croc Storage now has a sustainable marketing funnel for future expansions

Conclusion:
By deploying a highly targeted Facebook ad strategy and optimizing for local intent, we helped Croc Storage fill an entire 50-unit expansion in just 60 days. The success of this campaign proves that even in small markets, the right digital strategy can drive massive results for brick-and-mortar businesses.

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