Case Study: Scaling Cowboy Country Club’s E-commerce Revenue from $24K to $75K per Month

Client Overview

Cowboy Country Club is a golf lifestyle brand with a Texas-inspired twist. While they had an established e-commerce presence and loyal customer base, they needed help breaking through a revenue plateau and reaching new audiences.

Challenges

• Stagnant e-commerce growth
  Online revenue had flatlined at $24K/month with little sign of upward movement.
• Underutilized social media advertising
  Minimal spend and presence on Meta (Facebook/Instagram) and TikTok meant missed opportunities for growth.
• Limited content strategy
  The brand wasn’t leveraging short-form content, which is crucial for engaging younger, golf-enthusiast men aged 16–40.

Our Approach

1. Creating Short-Form Video Ads

We built a creative strategy around short-form content—ideal for Cowboy Country Club’s demographic. Our content included:

• Quick product showcases highlighting best-sellers
• Lifestyle clips blending golf with Texas flair
• User-generated content to reinforce community identity

These ads were built to stop thumbs, tell the brand story fast, and drive traffic straight to the site.

2. Running Ads on Meta & TikTok

Meta Ads (Facebook & Instagram):

• Built lookalike audiences and interest-based targeting for golf fans, outdoorsmen, and lifestyle consumers
• Used carousel ads and video stories to feature multiple products
• Launched retargeting campaigns for cart abandoners and recent site visitors

TikTok Ads:

• Rolled out branded short-form content tailored to TikTok’s native style
• Emphasized humor, playfulness, and the fictional “club” vibe
• Collaborated with micro-influencers to create authentic, on-brand content

3. Optimizing Campaigns for Growth

We didn’t set and forget—we scaled smart:

• A/B tested video styles, messaging, and audience segments
• Pushed more budget into top-performing ads
• Monitored site behavior to improve conversion flow and reduce bounce

Results

✅ Revenue grew from $24K to $75K/month — a 212% increase
✅ Meta and TikTok ads significantly boosted conversion rates
✅ Social media audience grew 25%, strengthening brand reach
✅ Strong ROAS enabled Cowboy Country Club to reinvest confidently into growth

Conclusion

By leaning into short-form content and a data-driven paid ads strategy, we helped Cowboy Country Club break out of a plateau and triple their monthly revenue. This case proves that with the right creative and targeting, even niche e-commerce brands can scale fast and profitably.

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