Case Study: Scaling Life Dental's Patient Acquisition with Social Media, Video Ads, and Local Influencers

Life Dental, a growing dental practice with nearly 20 locations across the Southeast, sought to enhance its online presence while effectively acquiring new patients across its expanding network of offices. They needed a scalable strategy that would leverage social media, video content, and local influencers to generate consistent patient bookings across multiple locations.

Challenges:

• Limited social media presence – Life Dental was not fully utilizing its social media platforms to engage and attract potential patients.
• Scalable patient acquisition – They needed a strategy to acquire new patients consistently across all locations.
• Conversion bottleneck – Life Dental did not have a seamless way for potential patients to directly request appointments from social media ads.

Our Approach:

1. Creating High-Converting Video Ads: To capture the attention of potential patients, we focused on producing high-quality, engaging video ads tailored for social media platforms:
   • Collaborated with local influencers to create authentic, relatable video content that resonated with the target audience.
   • Produced captivating video ads featuring patient testimonials, behind-the-scenes content, and dental tips, showing the welcoming, professional environment of Life Dental.
   • Each video ad highlighted the unique offerings of Life Dental, including special promotions such as discounted cleanings or free initial consultations.
2. Leveraging Influencer Marketing for Local Reach: To ensure the ads were highly relevant and impactful, we partnered with local influencers:
   • Collaborated with well-known local figures to amplify Life Dental’s message and extend its reach within each community.
   • Influencers helped drive awareness by sharing their personal experiences with Life Dental, reinforcing trust and credibility.
   • Their content was integrated into the video ads, helping create a more authentic connection with local patients.
3. Seamless Appointment Booking within Ads: We made it as easy as possible for potential patients to convert from social media:
   • Implemented native, in-platform appointment request forms within the video ads, allowing users to book appointments directly without leaving the social media platform.
   • Streamlined the booking process to ensure a frictionless experience, making it simple for users to schedule their appointments on the spot.
4. Optimizing and Scaling Campaigns: To ensure ongoing success, we continuously optimized and scaled the campaign:
   • Monitored ad performance and made data-driven adjustments to targeting, ad formats, and content to maximize patient acquisition.
   • Tested different video formats, including influencer-led content and educational snippets, to determine which was most effective in driving conversions.
   • Used retargeting ads to reach individuals who had engaged with the content but hadn’t yet requested an appointment, increasing conversion rates.

Results:

• 20-45 new patients per month were acquired per practice, significantly exceeding expectations.
• Each new patient generated an average of $1,200 in revenue, contributing to increased profitability across all locations.
• Life Dental’s social media presence grew substantially, with increased engagement and visibility in local markets.
• The combination of influencer marketing, video ads, and seamless appointment booking created a highly efficient, scalable patient acquisition system.

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