Case Study: Growing Auburn Dental's Patient Base with Social Media and Video Ads

Client Overview:Auburn Dental, a local dental practice, was looking for a way to grow its patient base and generate more consistent bookings. Their primary challenge was expanding their online presence and converting that into real appointments. They needed a strategy that could effectively reach potential patients and drive them to book consultations.

Challenges:

1. Limited social media presence – Auburn Dental was not actively engaging with potential patients online.
2. Low patient acquisition rate – The practice was struggling to meet its monthly patient booking goals.
3. Underutilization of video marketing – They were missing out on the opportunity to use video content to engage with prospective patients.

Our Approach

1. Social Media Growth

We began by developing a comprehensive social media strategy aimed at increasing Auburn Dental’s online presence:

• Optimized their social media profiles to reflect the professionalism and expertise of the practice.
• Created engaging content focused on dental tips, patient testimonials, and behind-the-scenes posts that showed the friendly and welcoming environment of the office.
• Focused on building trust by highlighting successful patient outcomes and educational posts about the importance of dental health.

2. Leveraging Video Ads for Patient Acquisition

To drive new bookings, we utilized video ads as the core of the patient acquisition strategy:

• Produced high-quality, engaging video advertisements featuring patient testimonials, the dental team’s expertise, and the state-of-the-art services offered by Auburn Dental.
• Used targeted Facebook and Instagram ads to reach potential patients within a specific radius of the practice, ensuring that the content reached people likely to book an appointment.
• Highlighted special offers for new patients, like discounted cleanings or free initial consultations, to incentivize bookings.

3. Tracking and Optimizing Campaigns

We continuously tracked the performance of social media growth and video ad campaigns:

• Analyzed the results to optimize ad targeting, ensuring the campaigns were reaching the right demographic.
• Tested various video content formats, such as 30-second ads versus 1-minute patient testimonials, to find the most effective approach for generating bookings.
• Implemented retargeting ads to reach people who interacted with the ads but didn’t immediately book an appointment, bringing them back into the funnel.

Results

Our efforts led to a significant boost in patient acquisition for Auburn Dental:

• Over 20 new patients per month were added, exceeding their original monthly goals.
• Each new patient brought in an average of $1,200 in revenue, significantly increasing the practice's profitability.
• Auburn Dental’s social media following grew by 40%, leading to increased engagement and long-term visibility in the local community.

Conclusion

By focusing on social media growth and leveraging the power of video ads, we helped Auburn Dental surpass their patient acquisition goals. The combination of engaging video content and targeted advertising not only brought in over 20 new patients per month but also helped them generate an average of $1,200 per new patient, ensuring long-term business growth. This case illustrates the importance of a strong online presence and the effective use of video ads to attract new clients.

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