Case Study: Expanding RedMed Urgent Care Clinic’s Market Share in Oxford, MS

Client Overview:RedMed Urgent Care Clinic, located in Oxford, MS, wanted to increase its market share and stand out in a competitive healthcare landscape. They needed a strategy to reach more residents and convert them into regular patients, especially for urgent and non-emergency medical care.

Challenges:

1. Low brand awareness – Despite offering excellent services, the clinic struggled to build a strong presence in the Oxford area.
2. Competing with larger healthcare providers – RedMed had to compete with hospitals and larger urgent care clinics with more established reputations.
3. Limited online engagement – The clinic wasn’t utilizing modern digital marketing strategies to engage with potential patients effectively.

Our Approach

1. In-Person Marketing

We started by building local trust through targeted in-person marketing initiatives:

• Partnerships with local businesses – We partnered with local businesses and organizations to distribute brochures and information about RedMed’s services to employees and customers.
• Set up booths at local events like farmers’ markets, school fairs, and community health days to directly engage with potential patients.
• Organized free health screenings and flu shot clinics, giving residents a chance to experience the clinic's services firsthand while raising brand awareness.

2. Influencer Marketing

To tap into the local Oxford community, we used influencer marketing:

• Partnered with local influencers—from college athletes to well-known Oxford residents—who had a large social media following and influence in the area.
• Influencers created posts and stories showing their trust in RedMed for routine and urgent medical needs, driving awareness and building a local following.
• Ran promotions and giveaways through influencers, offering discounted services for first-time patients, increasing foot traffic.

3. Email Marketing Campaign

We also implemented a strategic email marketing campaign to target potential and existing patients:

• Developed targeted email lists using sign-ups from the in-person marketing efforts and local outreach.
• Created a series of automated email campaigns featuring RedMed’s services, such as seasonal health tips, new services, and patient success stories.
• Offered special promotions and reminders for preventative care visits, flu shots, and urgent care services, driving patients to book appointments.

Results

The integrated approach combining in-person marketing, influencer engagement, and email campaigns resulted in substantial growth for RedMed Urgent Care Clinic:

• Significant increase in local market share in Oxford, with more residents choosing RedMed for their urgent care needs.
• 30% increase in patient visits within the first three months of the campaign.
• Increased community trust and engagement, with local influencers driving awareness and word-of-mouth referrals.
• Email marketing had a high open rate of over 40%, and conversion rates from emails led to consistent new patient bookings.

Conclusion

Our multi-channel approach to marketing helped RedMed Urgent Care Clinic successfully grow its patient base and increase market share in Oxford, MS. By combining in-person outreach, influencer marketing, and targeted email campaigns, we connected with the local community and drove tangible results, increasing both patient visits and brand awareness. This case demonstrates the importance of integrating both digital and traditional marketing methods to capture new markets effectively.

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